SEO Story

vinyl adhesive, gallery window, public

SEO Story is a materialized version of best practice search engine optimisation techniques, weaving keywords from Dunedin tourism websites, local landmarks, and wiki entries into a ‘natural language’ narrative. The tale explores the use of language in a space of content-farms and adwords, enticing readers into mentally activating the ‘top of mind’ terms that Dunedin seeks to embody.